The whole point of the blog is to add value through content. The blogosphere is wonderland for its ability to deliver content at no frills. Nevertheless hoping a friend finds your blog is like finding a needle in a hay stack. The need for branding is still real indeed. For many entrepreneurs like me, blogging is a highly effective low cost marketing tool. But you have to bear in mind that is not for everyone. in accordance with Debbie Weil author of the Corporate Blogging Book (2010 Updated... Continuar leyendo

A friend of mine who works at a major Airport Operator and Air Navigation service provider that control more than 2 million traffics per year told me that, because ITC senior management considers Twitter as a social-network, he haven't had access to Twitter from his computer during the volcano crisis, not only he but the whole company staff.

Microfeedback is gaining real momentum. In fact,a study by Corporate Leadership Council (CLC) found that frequent, fair and... Continuar leyendo