If you make average stuff for average people, why exactly will someone refer you?
If you could only be known for one thing, what would it be? Because you are good at tennis?
What is distinctive about you as a leader and communicates
what you have to offer?
Let have the answer two important questions:
First, What do you want to be know for?
If you are unsure about this, do an informal survey with your closest friends. Ask them:What do I do well? What is unique about me? Who needs my specialty?
Unfortunately,most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.
Secondly: What results do you want to achieve in the next 90 days?
Once you have your statement, be sure that you are living up to it.
"The first thing that I learned was results matter. At the end of the day, no matter how much somebody respects your intellect or your capabilities or how much they like you, in the end it is all about results in the business context. You have to be able to demonstrate that you have proven you can drive something forward" Nancy McKinstry, C.E.O. of Wolters Kluwer (from a recent NY Times article)
Yes, you should make it easy to people to refer you. The only thing that will make you remarkable is being worth remarking about.
