There are two important rules for a successful crisis management:
First, not to scatter responsibilities hither and yon, the boss need to take charge asap, sidelining those who obsess about the bottom line and putting the survival of operations first and above personal considerations even if it could mean stepping down for a while after the crisis is passed.
The second rule is that crisis-racked corporations should intensify their focus on their customers, that means on what the company's products or services do to improve people's experience.
Never waste a crisis, Crisis can even give people and brands a long term- boost.
